Raúl Santos Martín
Residential Product Manager, Iberdrola
As Residential Product Manager, and previously SME Product Manager, he leads the product
and pricing strategy for the launch of Iberdrola's energy portfolio, as well as the customer
loyalty and recovery strategy, combining commercial vision, product development, and margin control.
Professional Experience
Raúl Santos Martín has 14 years of experience at Iberdrola, with a solid progression
from technical positions related to Smart Grids and Telecommunications Projects to
leadership roles in Product Management and business development within the Energy
Retail area.
Throughout his career, he has led teams responsible for the strategic definition, planning, execution, and launch of products for residential customers, SMEs, and homeowners' associations. In previous roles, he held positions in Channel Development and Key Account Management, which allowed him to acquire a deep understanding of the customer and the workings of the energy market.
This professional background makes him uniquely qualified to analyze, interpret, and explain the evolution of the energy retail sector, its commercial transformation, and new business models.
Throughout his career, he has led teams responsible for the strategic definition, planning, execution, and launch of products for residential customers, SMEs, and homeowners' associations. In previous roles, he held positions in Channel Development and Key Account Management, which allowed him to acquire a deep understanding of the customer and the workings of the energy market.
This professional background makes him uniquely qualified to analyze, interpret, and explain the evolution of the energy retail sector, its commercial transformation, and new business models.
Certifications and Achievements
Telecommunications Engineering
Technical University of Madrid
Driving Performance through Leadership and Management
IMD Business School