The First Sustainable Football Squad - The Women's Team
At Iberdrola we believe that sustainability can apply to all sectors, including football. This is why we've been doing our bit to make the Spanish Women's Football Team the first Sustainable Squad.
To launch this initiative we chose the Maranchón (Guadalajara) wind farm, one of the largest in Europe. In this particularly green context, we committed to promoting a number of initiatives to support sustainability in sport. These include encouraging sustainable mobility in sport, compensating for the carbon footprint by using green energy and installing renewable energy solutions at sporting venues.
In addition, we are rolling out a programme of sustainability awareness among the players of the Spanish Women's Football Team, sharing information, values and principles in order to turn our players into the leading ambassadors of sustainability in sport.
Their records now form part of the story of women's football.
These women are well aware that records are there to be beaten. And in 2019, they made history by breaking two: The first, the audience figures for the final of the Queen's Cup when Atlético de Madrid and Real Sociedad notched up 1,655,000 people glued to the TV. The second will go down in history as the day when Wanda Metropolitano drew 60,739 spectators to watch Atlético de Madrid v. Barcelona on Day 24 of the Primera Iberdrola.
Women's football is experiencing its best moment since the creation of the first Iberdrola League in 1988. This feat has its roots in the rank and file: between 2014 and 2017 the number of registered players rose by 41%. Looking back over the last decade, the official register of female footballers in Spain has risen by 561%.
Interest in women's football continues to grow in Spain, with more than 11,000 women currently registered, and clubs are enjoying ever-improving facilities to professionalise their women players.
Iberdrola and the COE: An agreement for equality in sport.
United we are stronger. This is why we have joined with the Spanish Olympic Committee (COE), to sign a cooperation agreement with the aim of promoting equality in sport. This agreement allows us to enjoy the status of partners in the COE's gender equality strategy.
As part of this agreement, we will be launching a Gender Equality in Sport programme in conjunction with the COE which, we hope, will become a reference point for the rest of Spanish society. It will include both technical training and empowerment, as well as specific actions to promote the visibility of women in sport.
In addition, looking ahead to the Tokyo Olympic Games, we have launched the digital ecosystem ?Ellas valen oro? (Women are worth gold), which is intended to improve the dissemination of information on Olympic sportswomen. And, little by little, to create new reference points for society and encourage them from an early age.
Women's Universe Tour: promoting women's sport.
They need to be heard, and we want to join in. For this reason, since 2016 we have been promoting the Women's Universe Tour with the aim of encouraging and developing women's sport. A sporting spectacle for enjoying sports activities and the great names in women's sport.
Nearly 20 cities have become the capitals of women's sport for a few days, with almost 10,000 people attending each one. All of them involved in the practise and exhibition of various disciplines. All of them heralding the successes of Spanish sportswomen.
None of this would have been possible without the involvement of the local councils, the Youth Sport Foundation, the CSD (The Spanish Sports Council) and the member federations of the Women's Universe programme. For our part, we could not be prouder of being the first Spanish company to undertake a global commitment to support the participation of women in all areas of sport. Long may it last!