Once again Bilbao will host IBERDROLA's General Shareholders' Meeting on Friday 27 May at first call.
Work has already begun in the Palacio Euskalduna conference centre where the meeting will be held. In the run up to the meeting, IBERDROLA has been advertising in the streets of Bilbao with images from its new advertising campaign "When you find your path, there's no turning back".
An advertising canvas now adorns the Arenal façade of the Arriaga Theatre while flags hang from streetlights in Avenida Abandoibarra, Sabino Arana and Alameda de Recalce, as well as at Sondika Airport.
All through the week trams will carry IBERDROLA advertising and on the day of the Meeting, between 10am and 3pm, transport will be free for all users regardless of whether they are IBERDROLA shareholders. This information will be included on the information screens at all tram stops.
These initiatives are aimed at informing shareholders and the Bilbao public of the company's new advertising campaign and encouraging shareholder participation at the Meeting.
This campaign was recently launched for television, radio, press, internet and billboards and focuses on the company's values: thousands of people who have been moving in the same direction for the past 150 years, keeping to the same course, the same vision and the same path.