The IBERDROLA strategic approach considers the Company's relationship with the groups affected by its activities (interest groups), to manage the perception that these groups have of the company and to respond to their expectations and needs.
In a group such as IBERDROLA, these groups are numerous. The annual sustainability reports provide summarised information on relations with these groups. The information below refers specifically to the environmental interest groups.
The relationship with these groups is implemented according to the following diagram, where four steps are identified:
RELATION SCHEME BETWEEN IBERDROLA AND ITS INTEREST GROUPS
IBERDROLA develops a set of communication and dialogue channels with these groups, which make it possible to communicate the objectives, actions taken and achievements in the area of the environment and to receive feedback and requests from the interested parties.
As a complement to these dialogue channels, a variety of internal analysis elements are used and external sources are consulted to identify the needs and expectations of these groups.
As a result of these analyses, IBERDROLA has identified the relevant elements or ‘issues’ for these groups. This process enables the Company to focus its activities on observed needs, set goals and make progress in the development of this relationship.
The following describes the development of this relationship and its results.
In Spain, relations and/or collaboration projects are maintained with a variety of Administrations and social organisations. The list of actions included at the end reflects some of them. In the specific case of environmental NGOs, environmental projects have been carried out with the Spanish Ornithological Society (SEO/BirdLife), the Global Nature Foundation, the Tormes Foundation, the Naturgintza Foundation and the Urdaibai Foundation.
Collaboration projects have also been carried out with institutions such as the Biodiversity Foundation and UNESCO (through Unesco –Etxea).
In the United Kingdom, collaboration ties are maintained with several groups, such as the Scottish Natural Heritage, Natural England, Fisheries Boards, Royal Society for the Protection of Birds (RSPB), WWF, Friends from the Earth Scotland and Wildlife Trust.
The elements identified by IBERDROLA as material for these groups include the following: strategies related to the future of energy sources, eco-efficiency, emissions that cause the greenhouse effect, waste, biodiversity, energy efficiency and setting objectives for environmental indicators.
Entities in the United Kingdom