IBERDROLA today signed an agreement with the Spanish football federation (RFEF) to become the national side’s lead partner and official sponsor of the kit worn by the Spain senior and Spain Under-21 teams.
The agreement, which will run until 31 August 2010, was endorsed this morning at the Ciudad del Fútbol in Las Rozas (football city) in Madrid by the President of the RFEF, Ángel María Villar, and the Chairman of IBERDROLA, Ignacio Galán.
Ignacio Galán, highlighted that “this sponsorship is part of our company’s commitment to the values represented by the team such as confidence in a project, teamwork, responsibility, effort and the will to better oneself to become an international leader”.
“We are very proud to be able devote all our energy to supporting the national side and to associate the IBERDROLA brand with an extraordinary team which represents us all and which is an outstanding ambassador for a modern Spain which is booming and competitive, a country to which we are firmly committed”, he declared.
This agreement gives IBERDROLA various audiovisual rights, the right to advertise at pitch-level, promotion and public relations rights and the right to include its logo on the kit worn by the Spain senior and Spain Under-21 teams.
IBERDROLA will be entitled to broadcast advertisements during each of Spain’s televised matches and include its logo at pitch level and at the training ground. The logo will also appear on all team merchandise, official websites and other promotional material through to the end of the 2010 World Cup
This sponsorship, which guarantees IBERDROLA exclusivity in the energy sector, also supports the company’s commitment to the values transmitted by the Spanish national side, namely teamwork, reliability, confidence, familiarity and leadership.
IBERDROLA also views this agreement as highly positive as it leverages on the resounding triumph of the senior team in Euro 2008.
This agreement sees IBERDROLA continue with its support of the sporting world, having become one of the leading advocates of Spanish sailing in 2004 when it agreed to sponsor Spain’s entry, Desafío Español, in the 32nd edition of the America’s Cup in Valencia in 2007. It also collaborates with the Spanish Paralympic Committee in promoting the workplace integration of disabled sportsmen and women and supports sailing in these games.