Today IBERDROLA is launching its new advertising campaign (1) to support the forthcoming liberalisation of the electricity sector, which will reach a new milestone tomorrow when the Supplier of Last Resort (SLR) comes into effect, abolishing the integrated tariff.

Under the slogan 'We can all choose our energy supplier. Anyone can choose IBERDROLA from 1 July. Now, more than ever, we want to be your energy’, the company is preparing a radio and television campaign, as well as ads in the press over the coming months.

This new campaign underscores IBERDROLA’s commitment to the liberalisation of the electricity sector with the roll out of various initiatives to help users adapt to the new liberalised market.

The company has been preparing for the abolishment of the integrated tariff on 1 July by launching various sales campaigns offering users highly competitive and attractive terms.

One such campaign rolled out in recent months by IBERDROLA is that aimed at SMEs, irrigation water users, residential users and those with hourly discrimination, mostly those with former off-peak night-time rates. This was designed to meet the needs of users who are not entitled to the last resort rate (LRR).

To this end, in June the company held meetings with over 450 consumers’ associations and municipal consumer information offices (OMIC for its initials in Spanish) across Spain to provide information on the new legislation governing the Supplier of Last Resort (SLR) and how customers can switch from distribution to supply companies.

Committed to the liberalisation of the market

With these informative sessions, the company seeks to help customers adapt to the liberalised market, which will reach a new milestone on 1 July when the Supplier of Last Resort (SLR) comes into effect.

From that date, distribution companies will only be responsible for managing the networks while the supply companies will compete to sell electricity to users.

SLRs will begin operations tomorrow (2) offering power at the price set by the government via the last resort rate (LRR). Customers who have contracted power equal to or lower than 10 kW –mainly households and some small companies- may sign up for this rate.

For more information on the new legislation, consumers can consult the various channels IBERDROLA has set up, such as its corporate web site, its customer helpline or its customer service points. The company plans to open another 50 customer service points nationwide in 2009.

Furthermore, in recent months IBERDROLA has signed agreements with the Spanish consumers’ associations, FACUA, CECU, FUCI, UCE and UNAE, to help raise awareness of how the power sector works, and to promote more efficient energy use.