TORRE IBERDROLA PHOTO CONTEST. MIKEL DONIBANE, WITH THE PICTURE “AL FINAL DEL CAMINO TE ENCONTRARÉ”, HAS WON A TRIP TO NEW YORK. THE 5 FINALISTS, WHO CAN ENJOY A GUIDED TOUR OF TORRE IBERDROLA, ARE: ENEKO BUSTINZA, ARACELI SÁNCHEZ, MIKEL ARRIZABALAGA, FRANCISCO JAVIER GONZÁLEZ AND PEDRO SERRA. CONGRATULATIONS!
The forthcoming inauguration of the TORRE IBERDROLA is preceded by various initiatives and activities with a view to acquaint Bilbaoans with the new building and share its long-term commitment with them.
Under the slogan ‘TORRE IBERDROLA, Bilbao. Km 0 of clean energy’ an advertising campaign (*) has been launched in order to acquaint all visitors with the new building and IBERDROLA’s commitment to clean energy. The advertising campaign features two radio spots and two fun films based on the genuine Bilbao character.
In addition, this past September, the Company set up 1,000 green hammocks along the main streets, avenues and squares of Bilbao, all facing the Tower. Citizens, in addition to lying back and enjoying a view of the building, were able to take the hammocks home with them. A total of 2,000 commemorative t-shirts were also distributed on this day. This first presentation of the Tower (*) was a complete success as many Bilbaoans came out and enjoyed the new addition to the city’s skyline.
(*) Spanish version.
Author: Mikel Donibane "Al final del camino te encontraré".
Author: Eneko Bustinza "Energía".
Author: Araceli Sánchez "La torre que ilumina la ciudad".
Author: Mikel Arrizabalaga "Torre #2".
Author: Francisco Javier González "Bienvenidos".