n January 2008 he started the IBERDROLA GREEN FOOTPRINT, a pioneering initiative within the Company's commitment to sustainable development and the emission reduction targets outlined in the Kyoto Protocol project.
Through the program IBERDROLA GREEN FOOTPRINT users were invited to implement a number of simple tips that varied according to the seasons. Among the suggested measures highlighted, among others, the use of light bulbs, make a responsible use of the boiler in winter and air conditioning in summer, traveling by public transport, electronic invoice or request separate and recycle waste.
With the participation of more than 13,600 households, in December 2008, after finishing the fourth season, IBERDROLA GREEN FOOTPRINT had avoided the emission of 5,300 tons of CO2 into the atmosphere. This reduction is equivalent to the emissions from the domestic activities of some 4,500 families for one year. Likewise, people who have contributed to this initiative has not only reduced its emissions, but have promoted energy efficiency and cost savings at home and have improved their environmental knowledge.
In September 2009, the Mobility Foundation, promoted by the City of Madrid, gave the green footprint the Go Green Award in the category of communication and awareness campaign for sustainable mobility program. This award not only recognizes the good results obtained with the initiative, but also the Company's commitment to protecting the environment and the social awareness of the problem of climate change.