In January 2008, IBERDROLA set in motion the GREEN FOOTPRINT project, a pioneering initiative consistent with the Company's commitment to sustainable development and the achievement of the emission reduction goals set out in the Kyoto Protocol.
Through the IBERDROLA GREEN FOOTPRINT programme, users were invited to implement a number of simple pieces of advice that varied based on the season. The suggested measures included using low-power light bulbs, making responsible use of the boiler in winter and air conditioning in summer, using public transport, requesting the electronic bill or separating and recycling waste.
Thanks to the participation of over 13,600 homes, in December 2008, at the end of the fourth season, IBERDROLA GREEN FOOTPRINT had avoided the emission of 5,300 tons of CO2 to the atmosphere. This reduction is equivalent to the emissions of the domestic activities of some 4,500 families during a year. Moreover, the people who collaborated with this initiative not only reduced their emissions, but also promoted energy efficiency and cost saving at home, and expanded their environmental knowledge.
In September 2009, the Mobility Foundation, promoted by the Madrid City Council, granted the Premio Muévete Verde award to the GREEN FOOTPRINT programme, in the "Communication and awareness campaign on sustainable mobility" category. This award acknowledges not only the good results obtained with the initiative, but also the Company's commitment to environmental protection and social awareness about climate change issues.