During 2014, IBERDROLA's R&D efforts in the generation area seek to optimise operating efficiency, increase safety and decrease the environmental impact.
Innovation is essential in the retail area, in order to be able to offer customers products and services that are better suited to their needs, even by anticipating them.
IBERDROLA´s, effort in developing new products and service is continuous, highlighting the launch in 2014 of:
Moreover, IBERDROLA continues working on its commitment to electric mobility along the same line with its strategy for sustainable development and its commitment to innovation, developing new recharge services and participating in European R&D projects (Green Emotion, ICT4). Also, mention the participation in the European innovation project GRID4EU on smart grids, which provide customers real-time information of their electricity consumption and flexible rates slots in order to manage efficiently their consumption.