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Switch On /// Actívalo

April 2016

Activate the TORRE IBERDROLA: a work of art made by all of us together

Iberdrola has launched a microsite and a campaign through the press and social networking to advertise the interactive project created especially for the Shareholder Week by the artist Eugenio Ampudia. Switch On /// Actívalo is a work of art created by the messages of participants' phone calls which were converted into pulses that turned on and determined the intensity of a series of green LEDs which illuminated 300 windows on the TORRE IBERDROLA in pixel form. Thus, different voices joined together to change the skin of the TORRE IBERDROLA and turn it into a gigantic screen expressing emotions and feelings.

 

SWITCH ON /// ACTÍVALO |

TORRE IBERDROLA, from a bird's view

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Interview with Eugenio Ampudia, creator of ‘Switch On /// Actívalo’ (*)

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