Aware of the important role that 2.0 communication and the Internet have acquired, Iberdrola launched its social networks strategy last year with a view to reinforcing its presence in the new digital channels, reaching out to all those with an interest in the company's activity, promoting transparency in information and fostering interaction and dialogue with its stakeholders.
Iberdrola already has profiles in the main social networks and this initiative will be further bolstered by new projects in the months to come. As was the case last year, the company will broadcast the key messages from the General Shareholders' Meeting via its social channels.
One of the most important of these is Twitter, a communication channel that is increasing in importance by the day. The company has a corporate profile (@iberdrola in Spanish and @iberdrola_En in English), as well as several channels for its international subsidiaries, such as Iberdrola USA and ScottishPower. It also runs a customer support service on this social network, both in Spain (@TuIberdrola) and the UK (@SP_EnergyPeople).
Iberdrola also has bilingual corporate profiles on Facebook, the world's leading social network in terms of the number of users; Flickr, with several photograph albums on the group; YouTube, where videos on Iberdrola's main activities are broadcast; SlideShare, where users can watch slide shows on the company; and LinkedIn.
As well as the above, the company also recently launched the Iberdrola Blog (www.blog.iberdrola.com) which shares news about the company worldwide and offers new insight into the company's projects and initiatives.
The Iberdrola Blog is divided into five categories that are updated on a regular basis: Chairman, Innovation, Renewables and Sustainability, Social Projects and News. The authors of the articles reflect the diversity of the group, in terms of geographical location and business sectors.
Mention should also be made of the improvements made to the corporate website, where media professionals now have access to a section that was created to make their jobs easier, "Multimedia Professionals".
Lastly, the company's sponsorship of the Spanish National Football Team also has its own on-line channels, grouped together under the name ‘La Energía de La Roja’ (www.laenergiadelaroja.com), which means "The Energy of the Spanish National Football Team"). On this website, which includes a radio station called La Radio de la Roja (The Spanish National Football Team Radio), the company will be sharing information on the matches,the results and the rankings, as well as photos and videos featuring the players. Facebook and Twitter profiles have also been set up for "La Energía de la Roja" (The Energy of the Spanish National Football Team).
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